building useful things.
CDMX
hey, i'm obed.
I design tools and workflows that actively solve operational friction. Based in Mexico City, I specialize in the intersection of conversational AI platforms and user interface engineering. I build systems that feel lightweight, logical, and thoroughly reliable.
Technical areas of focus:
- AI agent workflows and multi-agent coordination (Vercel AI SDK, LangChain)
- Resilient WhatsApp integration architecture & webhook ingestion
- Full-stack TypeScript development (Next.js, React, Node.js)
- Lightweight native desktop tools (Go & Wails)
Currently at WOOW Todo Bien, leading AI solutions and the agent factory. On the side, about three hours a day, I build Sello and my own tools.
No artificial hype. Just software that works.
Technical Instrumentation
languages
frameworks
runtime/db
ai & agents
frontend details
desktop apps
professional experience
AI Solutions Lead
WOOW Todo Bien
Leading the agent factory: specialised WhatsApp agents for enterprise, plus the adapters that let them talk to legacy backends without carrying the business logic.
Founder
Chatea.la
Architecting autonomous conversational interfaces for WhatsApp, managing lead pipelines, automatic calendars, and active operator dashboards.
let's build something together.
I am always open to discussing technical integrations, agent architectures, and clean, utilitarian user interfaces.
Get in touch